Time Magazine Pitched “Hold My Avocado” As A New Viral Millennial Catchphrase And Twitter Was Like Nah

Time magazine loves writing about millennials.


Paramount Pictures

In their newest piece, Time tried to make “Hold my avocado” a thing, claiming it’s the new “viral” millennial catchphrase.

"Hold my avocado" is the new viral catchphrase millennials have been looking for https://t.co/4mk3lH7V5s

Time based their story off a tweet by Google Venture Partner and millennial spokesperson(?), Ken Norton, who tweeted a joke replacing the phrase “hold my beer” with “hold my avocado”.

Millennial: your generation got houses and jobs

Boomer: yes but we lived with constant fear of nuclear winter

Millennial: hold my avocado


20th Century Fox

So, naturally, Twitter came for them:

@TIME Someone needs to reply with this, so it might as well be me. . .

@TIME You literally paid someone to write this? QUIT TRYING TO MAKE "MILLENIALS & AVOCADOS" HAPPEN, TIME. IT'S NOT GOING TO HAPPEN.

The only time I would tell someone to "hold my avocado" is when I'm preparing a cobb salad.

@TIME trump: cnn is fake news

time: hold my avocado

Time: "Hold my avocado… the catchphrase Millennials have been looking for."

Millennials: "Oh, that magazine from the dentist in the 90s."

Meanwhile, some people came up with alternative catchphrases that were more ~on brand~ for millennials:

@Vulcanoco @calum_carson @TIME I prefer "hold my crippling student debt while I enter this economy you've destroyed" but that's just me

@TIME why, was "please match my wages with the rising cost of living" taken?

And, of course, viral memes were in full effect:

Art.










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